For this week’s blog post, I decided to focus on the e-commerce brand, The Pink Lily Boutique. I have actually collaborated with Pink...

Prior to taking IMC 642 - Web Metrics and SEO, I did not have hands-on experience with SEMrush. However, by creating my own project, for...

Deciding the perfect social media strategy as a marketer for any company is imperative. I think that the first step, a very crucial step,...